Your Shopify launch checklist

Check the customer journey before you invite your first real buyer.

I have tested demand with people who might actually buy.My price leaves room for stock, packaging, fees, delivery and returns.Product descriptions and photos match what I will supply.Business identity, contact details, delivery and returns information are clear.Payment and shipping settings work for my intended UK customers.I have placed and checked a test order through fulfilment.My store works on a phone and with a keyboard.I know how to handle a customer question, return and refund.I have a specific first-customer campaign and a way to measure it.I have checked my products’ safety and any specialist requirements.

0 of 10 checks complete

Your checks stay on this page only. Completing this list is a useful rehearsal, not a legal certification or proof of demand.

Try the whole journey

Start at the product page on your phone. Add to basket, check delivery costs, test checkout using Shopify’s supported test method, and follow the order into fulfilment. Check your notifications and refund process before taking live orders. Never assume a test order means a real payment settled.

The next step is yours.

Use this sample for free. The full setup guide brings the steps, editable assets and checks into one place.

Explore the matching setup guide →

Sources and scope · reviewed 19 October 2026

Shopify Flow requirements · Shopify test orders · GOV.UK online selling

Worth Starting is a trading name of POLICYANDPLAY LTD (company no. 17253846), 7 Cosford Drive, Shortstown, Bedford MK42 0DQ. ICO reg. ZC165321.

POLICYANDPLAY LTD · Company number 17253846 · Registered in England and Wales · Registered office: 7 Cosford Drive, Shortstown, Bedford MK42 0DQ, United Kingdom · hello@worthstarting.co.uk

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